TAMI DONČIĆ

Director and Creative Producer
DIRECTOR

Commercial
Worldwide
MISC. COMMERCIALS AND BRANDED CONTENT

A miscellaneous collection of TVC, branded content, viral social content, and shooting-director projects. For most of the projects in this folder, inital creative and brief were completed by client and agency, and I was brought on board to further develop the creative, direct and oversee the shoot, before being passed back to agency for the edit.



Social-first content of Neymar Jr. for SPORF x Superdry in Paris.

The creative and storyboard were completed by the agency. I was bought on board for the shoot to direct and interview talent, oversee that the storyboard and client goals were being met, to liase with the client, and to support the videographers. The shoot included two videos where Neymar Jr. “rates” the football skills on videos sent in by fans and discussion of his love for video games. The edit was completed by the agency.
Social-first content for Gamebyt x Diablo® II: Resurrected.

I was approached by the agency with an initial brief of promoting the upcoming release of Diablo® II: Resurrected using a “modern LAN party”.  I wrote the initial treatment, where gameplay would be presented within a story. A GameByt employee notices an “ominous old computer” in a dusty corner of the office making strange sounds, which transports him back in time to a LAN party with his collegues. I then storyboarded and developed the art direction, working with a production designer to create both a modern office and 2000s style game room. The edit and distribution was then completed by the agency.
 
A suite of social-first, loopable “transition” style videos for McArthur Glen used across social channels for all of their European outlets throughout the Chritmas period.

The inital creative brief was reworked and developed by me. I directed the shoot, ensuring that the transitions would work, and also edited the videos.
TVC for SJD Accounting.

Creative brief and storyboard were completed by the agency, with the concept of “numbers getting on top of” sole traders.

I was brought on board for the shoot to readjust the storyboard and shoot list to ensure they would work in the edit, to direct talent, and to liase and communicate with the remote VFX artists.