Music Video
Manchester, UK
Official video for "Pure Love" by Private Joy (feat. Meduulla), the second single from her first solo EP “Desire!” released on Rhythm Section.
“The song showcases a 90s throwback attitude: summery synths, smooth buttery vocals and a complimentary rap verse from rising star Meduulla. Private Joy conveys her Mancunian spirit with a streetsoul indebted arrangement, and a hook that wouldn’t be out of place if the tune was released in 1995!”
Full music videos, social cutdowns, streaming visualisers, single artwork and photography was provided for this project.
Directed and Produced by: Tami Doncic
Cinematography: Jamie Haigherty, Camera Assistant: Josh Haigherty, Editor and Graphics: Chris Kenward, Colorist: Michael Pearce, Record Label: Rhythm Section.